Individual games for marketing, recruiting, onboarding and training. We transform content into engaging games that add real value.
Get To Know UsYour customers, visitors, employees, or candidates consume differently today: short attention spans, high levels of overstimulation, and little interest in standard content.
Traditional communication is ignored or forgotten, regardless of whether you want to train, recruit, or inspire.With a customized game, learning, marketing, or employer branding no longer happens through information but through interaction.
Players experience content instead of just reading it. They make decisions, test strategies, learn through feedback, and retain knowledge measurably longer.


We develop digital learning, marketing, and HR games that:
- make complex content emotional and tangible
- significantly increase engagement and motivation
- make onboarding, recruiting, or compliance measurably more efficient
- allow brands or messages to be experienced authentically
- can be developed once and used repeatedly
Whether you want to inspire customers, train employees, or attract talent. An interactive game transforms your communication into an experience that truly sticks.

Ein simulationsbasiertes Spiel ermöglicht es Mitarbeitenden, riskante Abläufe und Notfallsituationen sicher, wiederholt und ohne reale Konsequenzen zu trainieren.

Ein gamifiziertes Onboarding macht Unternehmensstrukturen, Tools und Werte interaktiv erfahrbar und beschleunigt das Selbstvertrauen neuer Teammitglieder.

Ein interaktives Kampagnenspiel schafft eine emotionale Verbindung zur Marke, erhöht Aufmerksamkeit, Verweildauer und Weiterverbreitung im Vergleich zu klassischer Werbung.

Ein szenarienbasiertes Spiel vermittelt Regeln, Datenschutz, Ethik und rechtliche Vorgaben anhand realistischer Entscheidungssituationen statt über statische Dokumente.

Ein Markenerlebnis-Spiel macht Mission, Produkte oder Markenwelt fühlbar und explorierbar und prägt Botschaften nachhaltig ein.

Gamifizierte Erkundung ermöglicht Besucher:innen, Regionen, Geschichten oder Attraktionen spielerisch zu entdecken und erleichtert Orientierung, Erlebnisse und Kaufentscheidungen.
We are a growing game studio based in Baden-Württemberg, Germany. Unlike other studios, our foundation is psychology. That means our games are built around how people think, learn, decide, and stay motivated. We combine user research, behavior design, and marketing expertise to turn learning, onboarding, and branding into playful experiences that work.
We support companies throughout the full development lifecycle, from early market and audience research to need analysis, concept development, gamification strategy and production.


A potential process in a simple development project.
An initial call clarifies goals, target groups, constraints, and whether an interactive game is the most effective solution.
Together we define learning or marketing objectives, core mechanics, player journeys, and milestones.
In iterative cycles, we build and refine the game, delivering regular playable versions for testing, user feedback, and optimization.
After polishing, QA, and final adjustments, the game goes live on the agreed platform(s). If desired, we support analytics, internal training, or further rollouts.