We offer consulting at the intersection of psychology, gamification, and game design. This includes strategic sparring on how to design systems that guide attention, motivation, and behavior, whether in games, apps, or digital platforms. Our consulting focuses on understanding user behavior, identifying friction points, and translating insights into clear, actionable design decisions. Rather than adding features, we help shape experiences that feel intuitive, engaging, and rewarding to use.
We design user experiences grounded in psychology and behavioral design. Our UX work focuses on clarity, progression, and motivation, helping people understand what to do next and why it matters. Whether for apps, platforms, or games, we create user flows that feel intuitive, reduce friction, and support long-term engagement instead of short-term interaction.
We develop digital products and games with a strong focus on usability and experience. From prototypes to production-ready solutions, our development process ensures that design intent and user behavior stay aligned. We build systems that are stable, scalable, and designed for real usage, not just technical completeness.
We support companies in designing engaging experiences for employees, from onboarding and learning to internal platforms. Using gamification and behavioral insights, we help make processes clearer, more motivating, and easier to adopt. The goal is to improve participation, understanding, and long-term engagement without adding unnecessary complexity.
We apply behavioral psychology and gamification to digital marketing for SaaS products, apps, and games. Our focus is on guiding attention, clarifying value, and supporting conversion through well-designed user journeys. Instead of relying on short-term tactics, we design marketing experiences that feel coherent, engaging, and aligned with how people actually make decisions.
We are a growing game studio based in Baden-Württemberg, Germany. Unlike other development studios, our foundation is psychology. That means our games are built around how people think, learn, decide, and stay motivated. We combine user research, behavior design, and marketing expertise to turn learning, onboarding, and branding into playful experiences that work.
We support companies throughout the full development lifecycle, from early market and audience research to need analysis, concept development, gamification strategy and production.


