Made in The Länd

Where Psychology Meets Product Experience

Psychology-driven UX testing, playtesting, and behavioral optimization for apps, SaaS, and games.

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Why Psychology Matters In Your Product

Apps fail when users disengage early and never find a flow. Psychology-driven design directly impacts these outcomes.

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89%

of users recommend our products

What We Offer

No matter the service, we always consider how players use and experience the game. Clear mechanics, understandable systems, and long-term engagement are part of every project we work on.

User Journey Mapping

Clear visualization of how users move through your product and where friction occurs.

Moderated Usertests

Receive structured feedback on user needs, expectations, and pain points.

User Research

Gain a deep understanding of your target users’ needs and behaviors to build products that truly fit them.

Friction Point Mapping

Learn where users leave the product and the psychological reasons behind it.

Onboarding Review

Receive a focused analysis of onboarding clarity and early drop-off risks.

UX Report

Receive  a concise, shareable summary with clear recommendations for your product team.

The Right Solution For Your Situation

Psychological UX Audit

Find where users struggle and why.

  • Full product, funnel, or feature review

  • Behavioral & cognitive friction analysis

  • Prioritized impact actions for your roadmap

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Feature Validation Sprint

Test ideas before you build them.

  • Hypotheses, success metrics, and prototypes

  • Moderated user or playtesting sessions

  • Evidence-based recommendation for the best direction

Engagement Optimization Sprint

Increase retention, motivation, and conversion.

  • Deep analysis of motivation loops & user flow

  • Targeted UX and progression improvements

  • Measurable impact forecast on key product KPIs

Psychology Sparring Partner

Ongoing behavioral expertise for every product decision.

  • Continuous UX, feature, and experiment reviews

  • Fast feedback before release

  • Direct access to a psychology expert without having to hire in-house

Gamification In The Black Forest

Winner of The Developer Boost 2025

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Frequently asked questions

Everything you need to know about the service.
What makes your approach different from standard UX agencies?
We work from a psychology-first perspective. That means we don’t only look at what users do, but why they do it, motivation, cognitive load, habits, emotional responses, and decision-making. This leads to insights that go deeper than surface-level UI tweaks.
Who is this service best suited for?
Our services are ideal for apps, SaaS products, and games that already have a concept or prototype and want to improve engagement, retention, or conversion. Whether you’re early-stage or scaling, we adapt the depth of analysis to your product’s maturity.
Do you work with early-stage products or only live products?
Both. For early-stage products, we help validate features and assumptions before you build. For live products, we analyze real user behavior, drop-off points, and engagement loops to optimize what already exists.
How many users do you test with?
We focus on quality over quantity. Small, well-designed tests can reveal the majority of usability and psychological issues. The exact number depends on your product and goals.
Do you also design or implement UI changes?
We don’t replace your design or development team. Instead, we provide evidence-based guidance your team can confidently implement. If needed, we can collaborate closely with designers and developers during the process or bring on our own design partners.
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