Made in The Länd

Skip The Content For  Experiences

Individual games for marketing,  recruiting, onboarding and training. We transform content into engaging games that add real value.

Get To Know Us

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Your customers, visitors,  employees, or candidates consume differently today: short attention spans, high levels of overstimulation, and little interest in standard content.

Traditional communication is ignored or forgotten, regardless of whether you want to train, recruit, or inspire.With a customized game, learning, marketing, or employer branding no longer happens through information but through interaction.

Players experience content instead of just reading it. They make decisions, test strategies, learn through feedback, and retain knowledge measurably longer.

Experiences With Impact

We develop digital learning, marketing, and HR games that:
- make complex content emotional and tangible
- significantly increase engagement and motivation
- make onboarding, recruiting, or compliance measurably more efficient
- allow brands or messages to be experienced authentically
- can be developed once and used repeatedly
Whether you want to inspire customers, train employees, or attract talent. An interactive game transforms your communication into an experience that truly sticks.

web development
Safety & Security Training

A simulation game lets employees practice risky procedures and emergency decisions safely, repeatedly, and without real-world consequences.

web development
Recruiting & Onboarding Games

A gamified onboarding journey allows new hires to explore the company, learn tools and values interactively, and feel confident faster.

Marketing Games

An interactive campaign game emotionally connects users with your brand, increasing attention, retention, and shareability compared to traditional ads.

web development
Compliance Training

A scenario-based game lets employees learn rules, data privacy, ethics, and legal procedures through real dilemmas instead of boring PDFs or lectures.

web development
Branding

A brand experience game turns your mission, products, or brand world into something your audience can feel, explore, and remember.

Tourism

Gamified exploration lets visitors discover regions, cultural stories, or attractions in a playful way, guiding them through experiences and buying decisions.

Psychology in Games

We are a growing game studio based in Baden-Württemberg, Germany. Unlike other studios, our foundation is psychology. That means our games are built around how people think, learn, decide, and stay motivated. We combine user research, behavior design, and marketing expertise to turn learning, onboarding, and branding into playful experiences that work.

We support companies throughout the full development lifecycle, from early market and audience research to need analysis, concept development, gamification strategy and production.

Our Process

A potential process in a simple development project.

Phase 1
Discovery Call

An initial call clarifies goals, target groups, constraints, and whether an interactive game is the most effective solution.

Phase 2
Workshop

Together we define learning or marketing objectives, core mechanics, player journeys, and milestones.

Phase 3
Development

In iterative cycles, we build and refine the game, delivering regular playable versions for testing, user feedback, and optimization.

Phase 4
Release

After polishing, QA, and final adjustments, the game goes live on the agreed platform(s). If desired, we support analytics, internal training, or further rollouts.

Frequently asked questions

Everything you need to know about the service.
Which game engines do you work with?
We primarily develop in Godot and Unity, as they offer fast development, cross-platform deployment, and strong performance. However, we are flexible and can adapt to another engine or tech stack if your project requires specific integrations, visuals, or scalability needs.
On which platforms can my game be published?
We build games for a wide range of platforms. From web browser games, internal learning portals, and mobile apps (iOS/Android) to Steam or desktop applications. We always recommend choosing the platform that best fits your goals and target audience. Porting the game to other platforms at a later stage is also possible.
I only have a rough idea. Is that enough?
Yes. Early collaboration is often beneficial. We help you shape the concept, define learning or marketing goals, write a game design document, and validate which mechanics or formats work best for your audience, before development starts.
Can we integrate the game into existing systems?
Yes. Learning games can be embedded into existing LMS systems, HR tools, onboarding platforms, or internal portals, and marketing games can integrate with CRM, analytics, or landing pages. We clarify technical needs during the planning phase.
How long does development take?
Development time depends on scope, visuals, and features. A simple interactive web game may take 4–8 weeks, while more complex multi-platform or narrative projects take longer. We always provide a transparent timeline and milestones before development begins.

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