Made in The Länd

Use Psychology to Create Better Games

Use human behavior science to keep players focused, confident, and invested.

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Identify Problems Early. Improve Faster. Launch Smarter.

  • If your game makes players feel lost within the first minutes, they refund.

  • If they lose their sense of progress or flow, they stop playing.

  • If players are annoyed with mechanics, they write negative reviews.

Get a psychological expert on your team to help you identify friction points and design your game with player motivation and psychology in mind. We can

User Research & Player Testing

Plan and run studies to understand real player behavior, pain points, and motivations.

UX Evaluation & Cognitive Analysis

Identify usability issues using psychological principles.

Study & Experiment Design

Scientific consultation on questionnaires and experimental design decisions.

Player Motivation & Engagement

Build systems, loops, and narratives grounded in motivation science and player psychology.

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